Business Attraction & Expansion
The Valley: Connected, Competitive, Thriving
Why the San Fernando Valley Region?
The San Fernando Valley region is one of the nation’s most dynamic global marketplaces, home to nearly two million residents, a highly skilled and diverse workforce, world-renowned educational institutions, and thriving entrepreneurial ecosystems, featuring:
- Diverse Industry Clusters
The Valley is home to globally competitive sectors including entertainment and digital media, aerospace and defense, healthcare, bioscience and biotechnology, advanced manufacturing, technology, professional services, logistics, construction, hospitality, retail, and an expanding innovation economy. With a population of 1.9 Million residents, if the San Fernando Valley region were a city, it would be the 5th largest in the U.S. - Skilled Talent Pipeline
Our region benefits from an extensive network of educational institutions that prepare tomorrow’s workforce, including California State University, Northridge; Woodbury University; Los Angeles Valley College; Los Angeles Mission College; Pierce College; Glendale Community College; and numerous career technical education programs and workforce training partners. Approximately 37.8% of adults have a Bachelor’s degree or higher compared to 32% for the U.S. and 33% for California. - Strategic Southern California Location
The Valley’s central location makes it an ideal place to serve customers throughout Southern California and beyond. Businesses enjoy convenient access to Downtown Los Angeles, Inland Empire, Ports of Los Angeles and Long Beach, Los Angeles World Airports (including Van Nuys Airport) and Hollywood Burbank Airport, LA Metro rail and bus networks, major freeways, and one of the world’s largest consumer markets. - Exceptional Quality of Life
The San Fernando Valley offers vibrant neighborhoods, unique restaurants and fine dining, excellent schools, diverse housing options, outdoor recreation, arts and culture, sports and entertainment, family destinations, and a climate that attracts both businesses and talent from around the world. Median household income in the San Fernando Valley is approximately $90,170, more than $6,000 higher than the U.S. median of $83,730.
Iconic Destinations Driving Business Growth Across the Valley
The Commons at Calabasas
An iconic open-air destination in Calabasas, The Commons blends upscale retail, dining, and entertainment in a highly designed, high-traffic environment that attracts regional visitors and strengthens surrounding commercial activity.
Batman Statue (Downtown Burbank)
A 7.5-foot bronze Batman statue anchors Downtown Burbank’s AMC Walkway, reflecting the city’s deep entertainment industry roots and reinforcing its identity as a globally recognized creative hub.
Maclay Avenue (San Fernando)
Maclay Avenue serves as a central commercial and civic corridor in San Fernando, connecting local businesses, community services, and daily activity in one of the San Fernando Valley’s most established city centers.
Warner Center (Woodland Hills)
Warner Center is a major mixed-use employment and retail district in the San Fernando Valley, combining corporate headquarters, residential density, and regional shopping in a highly connected urban core.
The Americana at Brand (Glendale)
The Americana at Brand is a nationally recognized mixed-use destination in Glendale, driving regional visitation through luxury retail, dining, entertainment, and residential living in a highly activated urban setting.
Browse Properties
Public Storage, Glendale
Avery Dennison Corporation, Glendale
Marcus & Millichap Inc., Calabasas
Cheesecake Factory, Inc., Calabasas
Tutor Perini Corp., Los Angeles
Learn how we can help you identify potential sites for your business location or expansion.
Reduce Business Costs
The Alliance has helped many local businesses to reduce their business costs, improve their profit margins, and retain employees. Among the ways we help businesses reduce costs are:
Utilities Rebates
-Conserve energy and water and reduce pollution while taking advantage of rebates and incentives on energy-efficient business equipment and food service equipment.
Operational Efficiencies
-Evaluate your use of office equipment such as computers, copiers, and telephone equipment to find sometimes dramatic cost savings.
Workers Compensation Evaluation
-Review your Workers Compensation classifications to be sure you are calculated at the lowest rate possible.
Insurance Evaluation
-Compare your insurance coverage costs to be sure that you are getting the best value for your expenditures.
Employee Training Reimbursement
-Upgrading your employees’ skills in such topics as leadership and operational efficiency may be eligible for reimbursement.
Payroll Assessments
-Evaluate your payroll and benefits to confirm that you’re paying the right amount for your talent pool.
Contact us for a consultation to determine if you’re eligible for any of these cost savings measures.
Building in the Valley
Building Permit Advocacy
The Alliance champions real estate development projects that propose to create jobs, preserve the environment, and improve the Valley’s quality of life. We help developers advance projects in the following ways:
Navigate Regulatory Offices
-Introductions to City Offices and procedures can clarify and assist in the development process.
Educate the Public
-Sharing the features and economic benefits of new developments with local residents and elected officials can help balance community concerns.
Marketing Commercial Space
-Promoting available office, retail, and industrial spaces can help fill vacancies with reliable tenants.
Contact us for a consultation to see how we might help facilitate your development projects.
Contact
Renia Ghazarian
Phone
(818) 548-4844
(818) 548-2090
Email
rghazarian@glendaleca.gov
Address
City of Glendale City Clerk’s Office
613 E Broadway, Glendale, CA 91206 Room 200
San Fernando Valley Rising Strong Buy Local Campaign
To stimulate consumer spending at Valley-based small businesses, promote their economic resilience, and strengthen our local economy, The Alliance and the United Chambers of Commerce of the San Fernando Valley invite local, independently-owned businesses to apply to be featured in our buy local social media campaign. Businesses must be located in one of the following areas: City of Burbank, City of Calabasas, City of Glendale, City of Los Angeles’s San Fernando Valley, or the City of San Fernando. We are seeking to spotlight companies that are open for business in person or online, that represent the rich diversity of our small business community, and that demonstrate commitment to employee, customer, and public health.