Choose The Valley

Choose the Valley

Why Locate Your Business in the Valley?


The San Fernando Valley region is home to leading corporate citizens like your company, that fuel our economy and contribute to our quality of life.

The region offers a global marketplace with close proximity to:

  • Commercial centers such as West Los Angeles, Century City, and Downtown LA
  • Major Airports such as LA International, Bob Hope Airport in Burbank and Van Nuys Airport as well as the Ports of Los Angeles and Long Beach
  • Leading Colleges such as Glendale, LA Valley, Mission, and Pierce Community Colleges as well as and Universities such as California State University, Northridge and California Lutheran University
  • Unique Restaurants and Nightlife, including fine dining and upscale casual
  • Entertaining Parks and Recreation, such as Balboa Lake
  • Family Destinations such as Discovery Cube Science Museum, SkyZone, and
  • Diverse Filming Locations (The Valley is within the 30-Mile Zone)
  • among other amenities.
san fernando plane

The region is home to a large, educated, and diverse consumer base:

  • With a population of 1.9 Million residents, if the San Fernando Valley region were a city, it would be the 5th largest in the U.S.
  • Median household income in the San Fernando Valley is approximately $69,000, about $6,000 higher than the U.S. median of $63,000.
  • Approximately 34% of adults have a Bachelor’s degree or higher compared to 32% for the U.S. and 33% for California.

There is a diverse economy whose GDP is fueled by the Financial Services, Information Technology, Entertainment, Healthcare, and Advanced Manufacturing sectors among others. Moreover, the region offers more affordable commercial space than other major U.S. regions.

Source: American Communities Survey 2017

Source: JLL

Source: JLL, Statista, Econometric Studios

Source: JLL, Statista, Econometric Studios

The Valley’s largest private employers include some of the world’s most respected companies:

Walt Disney Company, Burbank
NBCUniversal, Los Angeles
Bank of America Corp., Los Angeles
Warner Bros Entertainment Inc, Burbank
Abbott, Los Angeles
Wells Fargo & Co., Los Angeles

Public Storage, Glendale
Avery Dennison Corporation, Glendale
Marcus & Millichap Inc., Calabasas
Cheesecake Factory, Inc., Calabasas
Tutor Perini Corp., Los Angeles

Learn how we can help you identify potential sites for your business location or expansion.

Reduce Business Costs
The Alliance has helped many local businesses to reduce their business costs, improve their profit margins, and retain employees. Among the ways we help businesses reduce costs are:

Utilities Rebates
-Conserve energy and water and reduce pollution while taking advantage of rebates and incentives on energy-efficient business equipment and food service equipment.

Operational Efficiencies
-Evaluate your use of office equipment such as computers, copiers, and telephone equipment to find sometimes dramatic cost savings.

Workers Compensation Evaluation
-Review your Workers Compensation classifications to be sure you are calculated at the lowest rate possible.

Insurance Evaluation
-Compare your insurance coverage costs to be sure that you are getting the best value for your expenditures.

Employee Training Reimbursement
-Upgrading your employees’ skills in such topics as leadership and operational efficiency may be eligible for reimbursement.

Payroll Assessments
-Evaluate your payroll and benefits to confirm that you’re paying the right amount for your talent pool.

Contact us for a consultation to determine if you’re eligible for any of these cost savings measures.

Building in the Valley

Building Permit Advocacy

The Alliance champions real estate development projects that propose to create jobs, preserve the environment, and improve the Valley’s quality of life. We help developers advance projects in the following ways:

Navigate Regulatory Offices
-Introductions to City Offices and procedures can clarify and assist in the development process.

Educate the Public
-Sharing the features and economic benefits of new developments with local residents and elected officials can help balance community concerns.

Marketing Commercial Space
-Promoting available office, retail, and industrial spaces can help fill vacancies with reliable tenants.

Contact us for a consultation to see how we might help facilitate your development projects.

San Fernando Valley Rising Strong Buy Local Campaign

To stimulate consumer spending at Valley-based small businesses, promote their economic resilience, and strengthen our local economy, The Alliance and the United Chambers of Commerce of the San Fernando Valley invite local, independently-owned businesses to apply to be featured in our buy local social media campaign. Businesses must be located in one of the following areas: City of Burbank, City of Calabasas, City of Glendale, City of Los Angeles’s San Fernando Valley, or the City of San Fernando. We are seeking to spotlight companies that are open for business in person or online, that represent the rich diversity of our small business community, and that demonstrate commitment to employee, customer, and public health.