11 Dec The Valley Economic Alliance – January 2019 Highlights
When the Northridge Earthquake devastated swaths of the San Fernando Valley in 1994, business leaders knew the crisis demanded a coordinated response. To facilitate federal and state aid, a group of leaders formed an organization that in 1995 took the name Economic Alliance of the San Fernando Valley. Later it was renamed The Valley Economic Alliance.
As the impact of the earthquake faded, the group shifted to promoting the Valley as an economic resource for companies. The Alliance gained traction with the appointment of Bill Allen as its first permanent President in 1997. The former head of Mary Tyler Moore’s television production company, he connected the Valley with the entertainment industry. “Bill brought in all of the entertainment industry,” current Alliance Chairman Randy Witt told the Business Journal. “He was instrumental in raising our profile.”